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Keywords: Ceylon Tea
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (1): 200–214.
Published: 09 January 2017
..., it extends the value of place branding concepts for industries other than popularly studied tourism. Sri Lanka’s “Ceylon Tea” is a unique instance where product-place co-brand branding has been actively used. The focus on Sri Lanka’s tea industry is significant for two main reasons. First, the country’s...
