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Keywords: Character type
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 26 June 2026
... embarrassment, aiming to examine the mediating role of the need for interpersonal distance. Study 3 used a 2 (embarrassment: yes vs no) × 2 (character type: human vs cartoon) design to explore the moderating role of character type and validate the moderated mediation mechanism. Findings Embarrassment...
