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Keywords: Co-evolution theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 12 January 2026
.... General platform capability Fashion leadership capability Brand performance Brand assets Platform reputation Co-evolution theory Funding: This work was supported by the Korea Distribution Association (KODIA) 2024 research grant, funded by MUSINSA. We would also like to thank Editage...
Includes: Supplementary data
