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Why do sellers flock to vertical fashion platforms? Examining sellers' perceptions of platform capabilities

Habin Kim, Ho Jung Choo, Woo Bin Kim

Asia Pacific Journal of Marketing and Logistics 1–19.

https://doi.org/10.1108/APJML-06-2025-1241

Published: 12 January 2026

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Includes: Supplementary data

Journal Articles

Consumers’ engagement in online shopping platform: influences on self-concept and subjective well-being within the platform

Ha Kyung Lee, Woo Bin Kim, Ho Jung Choo

Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2618–2636.

https://doi.org/10.1108/APJML-10-2024-1411

Published: 14 February 2025

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Journal Articles

Consumer engagement with shopping platforms: focused on crowdsourcing and crowdsending

Ha Kyung Lee, Woo Bin Kim, Ho Jung Choo

Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1425–1446.

https://doi.org/10.1108/APJML-03-2024-0266

Published: 31 October 2024

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Journal Articles

Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption

Ho Jung Choo, Ha Kyung Lee, Jiali Xie

Asia Pacific Journal of Marketing and Logistics (2023) 35 (5): 1052–1074.

https://doi.org/10.1108/APJML-10-2021-0740

Published: 08 July 2022

View article titled, Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption

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Journal Articles

Cross-border online shopping experiences of Chinese shoppers

Eunsoo Baek, Ha Kyung Lee, Ho Jung Choo

Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 366–385.

https://doi.org/10.1108/APJML-03-2018-0117

Published: 02 October 2019

View article titled, Cross-border online shopping experiences of Chinese shoppers

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Why do sellers flock to vertical fashion platforms? Examining sellers' perceptions of platform capabilities

Consumers’ engagement in online shopping platform: influences on self-concept and subjective well-being within the platform

Consumer engagement with shopping platforms: focused on crowdsourcing and crowdsending

Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption

Cross-border online shopping experiences of Chinese shoppers

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