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Journal Articles

Consumers’ engagement in online shopping platform: influences on self-concept and subjective well-being within the platform

Ha Kyung Lee, Woo Bin Kim, Ho Jung Choo

Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2618–2636.

https://doi.org/10.1108/APJML-10-2024-1411

Published: 14 February 2025

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Journal Articles

Consumer engagement with shopping platforms: focused on crowdsourcing and crowdsending

Ha Kyung Lee, Woo Bin Kim, Ho Jung Choo

Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1425–1446.

https://doi.org/10.1108/APJML-03-2024-0266

Published: 31 October 2024

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Journal Articles

Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption

Ho Jung Choo, Ha Kyung Lee, Jiali Xie

Asia Pacific Journal of Marketing and Logistics (2023) 35 (5): 1052–1074.

https://doi.org/10.1108/APJML-10-2021-0740

Published: 08 July 2022

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Journal Articles

Cross-border online shopping experiences of Chinese shoppers

Eunsoo Baek, Ha Kyung Lee, Ho Jung Choo

Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 366–385.

https://doi.org/10.1108/APJML-03-2018-0117

Published: 02 October 2019

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