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Keywords: Cognitive image
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 2869–2888.
Published: 07 May 2024
... contributes to tourists' memorable tourism experiences (MTE) and revisit intention, while identifying the cognitive image dimensions that are relevant for evaluating historic towns. Design/methodology/approach An on-site survey was conducted with 486 local tourists who visited the historic towns...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (3): 499–524.
Published: 13 June 2016
...., 2011). Cognitive image components relate to beliefs or perceptions that tourists hold related to a destination (refer Table I). The perceptual/cognitive component is the knowledge about the place’s objective attributes (Genereux et al., 1983 cited in Baloglu and McCleary, 1999...
