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Keywords: Cognitive load theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–21.
Published: 28 August 2026
...Yunho Park; Joonheui Bae; Kyung Hoon Kim Purpose Generative AI-based robo-advisors (GARA) offer transformative phygital financial experiences but face trust issues due to algorithmic opacity. Drawing upon cognitive load theory (CLT), this study examines the cognitive and affective mechanisms...
