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Keywords: Color temperature
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Journal Articles
When germs meet colors: the influence of germ color on perceived threat
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–15.
Published: 12 January 2026
... of their visual representations. Jeyoung Son can be contacted at: sonjeyoung@kaist.ac.kr 18 06 2025 09 08 2025 02 12 2025 02 12 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Color temperature Color of germs Germs...
Includes: Supplementary data
Journal Articles
Beyond monochrome: how color temperature and task type influence consumer responses to service robots
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 16 September 2025
...Suji Hong; Jeyoung Son Purpose This study investigates how the color temperature (warm vs cool) of service robots interacts with task type (hedonic vs utilitarian) to influence consumer expectations of service quality and intentions to use. While monochrome (particularly white) robot designs aim...
