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Keywords: Communications
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (1): 37–55.
Published: 11 January 2016
...Hongjoo Woo; Byoungho Jin Purpose – Corporate social responsibility (CSR) communication is a strategy to address companies’ goodwill to the society. Based on the institutional theory suggesting the influence of environmental factors of companies’ country-of-origins on their marketing practices...
