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Keywords: Community evolution
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Journal Articles
The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 533–548.
Published: 04 September 2023
...Gongli Luo; Junying Hao; He Ma Purpose Corporate philanthropy is increasingly a vital decision-making basis for consumers to purchase and establish relationships with enterprises. However, few studies have examined corporate philanthropy from the perspective of community evolution. To address...
