...) and consumers' animosity in explaining their WTB domestic products. Design/methodology/approach In this paper data were collected online from Indian consumers (N = 408) through the survey method, using a structured questionnaire. Data analysis was conducted using SPSS AMOS Version 24...

... a 2 (consumer ethnocentrism) × 3 (consumer animosity) between-subject experiment design to test the hypotheses. Comprised of 380 respondents, this study used ANOVA to examine the data. Findings The results showed that if a brand violates the perception of fairness, ethnocentrism and animosity...

...C. Min Han; Xiao Wang; Hyojin Nam Purpose This study is designed to address how rising individualism in emerging Asia changes consumer values and subsequent consumer behavior toward foreign brands. For this, we investigate consumer animosity (CA) and consumer cosmopolitanism (COS) in China...

... ethnocentric local consumers are in evaluations of CP activities by foreign firms. This issue has not been addressed in past CSR and CP research. Third, our study may enhance the scholarly understanding of consumer animosity and behavior by investigating how consumer animosity can be attenuated. The study...

... scale, including two other related constructs (consumer ethnocentrism and consumer animosity), is then tested through structural equation modeling (SEM) using WarpPLS 5.0 and data from 495 respondents. Findings EFA and CFA results suggest that the modified eight-item consumer racism scale...