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Keywords: Consumer behavior inertia
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 594–612.
Published: 21 August 2024
...Chunlin Yuan; Yajing Yin; Zeran Zhang; Shuman Wang; Hakil Moon Purpose This study aims to develop a chain-mediated model to examine how streamer and product characteristics influence consumer behavior inertia (CBI) based on an extended cognitive-affective-conative (CAC) perspective. Design...
Includes: Supplementary data
