... decision-making in AI-enabled financial services. Originality/value This study integrates Media Synchronicity Theory with technostress theory, providing a comprehensive model that predicts how AI-driven personalization and FinTech accessibility influence consumer decision-making, offering a deeper...

... in the proposed model. Augmented reality Fashion marketing Consumer decision-making Mobile shopping Theory of interactive media effects Virtual try-on Yet, mental imagery is subject to rapid decay (i.e. around a quarter of a second); it is especially cognitively taxing to maintain the dynamic...

... impact on the consumer's decision-making, whereas highly involved consumers tend to be more influenced by the value characteristics of products within brick-and-mortar environments (Erny et al., 2020 ; Kim and Zhang, 2015 ; Razzaq et al., 2018). Based on the previous arguments, we...

... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Zero-Contact Marketing Consumer decision-making Intrinsic motivation Extrinsic motivation WOM Revisit intention South Korea As social distancing guidelines to prevent the spread of COVID-19 continue around...

... insights to practitioners as to the type of themes preferred for green advertising. © Emerald Group Publishing Limited 2005 Green products Green advertising Consumer decision‐making Consumer involvement Recycling Green advertising effects on attitude and choice of advertising themes...