... the potential mediators of self-congruity, consumer empowerment and brand experience. Design/methodology/approach An online survey was conducted, and 241 valid responses were acquired. The data was submitted to Partial Least Squares Structural Equation Modelling (PLS-SEM), complemented by the artificial...

...Gunjan Malhotra Purpose This paper aims to understand two-wheeler consumer retention behavior by examining their perception of service evaluation variables (such as service quality, perceived product quality and perceived consumer value), brand image and consumer empowerment that may trigger...