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Keywords: Consumer sentiment
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Journal Articles
The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 533–548.
Published: 04 September 2023
... Publishing Limited Licensed re-use rights only Corporate philanthropy Social media brand community Community evolution Consumer behaviour Consumer sentiment Corporate philanthropy is defined as the voluntary and unconditional transfer of cash or other assets by private enterprises...
