... correlation and consumer switching costs. Furthermore, the applicability of the coupon distribution strategy is enhanced by incorporating numerical analysis. Findings The results show that the retailers can improve their income level by implementing cross-industry joint promotion. The retailers always...

... Customer satisfaction Customer retention Marketing in China Consumer loyalty Brand loyalty Consumer switching costs Neal (1999, p. 21) defines CS as “the attitude resulting from what customers think should happen (expectations) interacting with what customers think did happen (performance...