...) and experiential innovativeness (EI) relate to consumer trust in live streaming commerce (LSC). Design/methodology/approach Data were collected via an online survey of 495 Chinese consumers with prior LSC experience. Partial least squares structural equation modeling (PLS-SEM) was used to examine the proposed...

.... The moderating effect of gamification features was observed in the relationship between intrinsic CSR motives and consumer engagement. Originality/value This study contributes to the CSR and digital marketing literature by highlighting how gamification strategies can shape consumer trust and behavioral...

... Licensed re-use rights only Live-streaming e-commerce failures Stealing thunder Consumer trust Purchase intention Live-streaming e-commerce enables influencers to interact with consumers in a real-time manner, showcase products, make recommendations and drive purchasing behavior (Hu...

...Fazila Jalil; Jianhua Yang; Manaf Al-Okaily; Shafique Ur Rehman Purpose This study embarks on a comprehensive investigation into the intricate relationship between consumer trust in e-commerce platforms and the adoption of Green Supply Chain Management (GSCM). It delves into a multifaceted...

...Ruoshi Geng; Ruijie Sun; Jie Li; Fan Guo; Wangshuai Wang; Gong Sun Purpose This paper examined the relationship between firm innovativeness and consumer trust in the sharing economy. In addition, the authors examine the mediating effect of organizational legitimacy and the moderating effect...