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The influence of information processing on consumer switching intention from traditional to short video e-commerce: a structural equation modelling study

Yi Cui, Xinyu Yao, Dan Zhao, Jie Li

Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 328–344.

https://doi.org/10.1108/APJML-01-2025-0001

Published: 26 May 2025

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Journal Articles

Effect of visualization of production process on consumers’ purchase intentions in farmer-assisted livestreaming

Jie Li, Zui Tao, Nadilai Aisihaer

Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2577–2592.

https://doi.org/10.1108/APJML-08-2023-0745

Published: 12 April 2024

View article titled, Effect of visualization of production process on consumers’ purchase intentions in farmer-assisted livestreaming

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Journal Articles

The impact of firm innovativeness on consumer trust in the sharing economy: a moderated mediation model

Ruoshi Geng, Ruijie Sun, Jie Li, Fan Guo, Wangshuai Wang, Gong Sun

Asia Pacific Journal of Marketing and Logistics (2022) 34 (5): 1078–1098.

https://doi.org/10.1108/APJML-10-2020-0748

Published: 13 September 2021

View article titled, The impact of firm innovativeness on consumer trust in the sharing economy: a moderated mediation model

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Journal Articles

When others show off my brand: self-brand association and conspicuous consumption

Jie Li, Shuojia Guo, Jonathan Z. Zhang, Liben Sun

Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1214–1225.

https://doi.org/10.1108/APJML-04-2019-0225

Published: 25 November 2019

View article titled, When others show off my brand: self-brand association and conspicuous consumption

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Journal Articles

Extrinsic cues, perceived quality, and purchase intention for private labels: Evidence from the Chinese market

Liu Yan, Fan Xiaojun, Jie Li, Xuebing Dong

Asia Pacific Journal of Marketing and Logistics (2019) 31 (3): 714–727.

https://doi.org/10.1108/APJML-08-2017-0176

Published: 26 March 2019

View article titled, Extrinsic cues, perceived quality, and purchase intention for private labels: Evidence from the Chinese market

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The influence of information processing on consumer switching intention from traditional to short video e-commerce: a structural equation modelling study

Effect of visualization of production process on consumers’ purchase intentions in farmer-assisted livestreaming

The impact of firm innovativeness on consumer trust in the sharing economy: a moderated mediation model

When others show off my brand: self-brand association and conspicuous consumption

Extrinsic cues, perceived quality, and purchase intention for private labels: Evidence from the Chinese market

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