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How should social media influencers tell compelling stories through video blogs? A study of storytelling features on live comments

Xuebing Dong, Biao Wang, Yan Liu, Nannan Xi, Donghong Zhu

Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1713–1732.

https://doi.org/10.1108/APJML-11-2023-1113

Published: 25 October 2024

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Journal Articles

How to promote consumers’ imaginative use in online shopping platforms: the matching effect of character cues and product types

Run Zhou, Xuebing Dong

Asia Pacific Journal of Marketing and Logistics (2024) 36 (8): 1854–1870.

https://doi.org/10.1108/APJML-10-2023-1004

Published: 09 February 2024

View article titled, How to promote consumers’ imaginative use in online shopping platforms: the matching effect of character cues and product types

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Journal Articles

Understanding local consumers' reactions to perceived unfair product recalls of foreign brands: a relative deprivation perspective

Junyun Liao, Siying He, Yanghong Hu, Jiawen Chen, Xuebing Dong

Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2216–2234.

https://doi.org/10.1108/APJML-03-2022-0199

Published: 17 January 2023

View article titled, Understanding local consumers' reactions to perceived unfair product recalls of foreign brands: a relative deprivation perspective

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Journal Articles

Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context: a perspective of channel complementarity theory

Junyun Liao, Jiawen Chen, Xuebing Dong

Asia Pacific Journal of Marketing and Logistics (2022) 34 (3): 506–523.

https://doi.org/10.1108/APJML-11-2020-0820

Published: 18 June 2021

View article titled, Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context: a perspective of channel complementarity theory

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Journal Articles

Extrinsic cues, perceived quality, and purchase intention for private labels: Evidence from the Chinese market

Liu Yan, Fan Xiaojun, Jie Li, Xuebing Dong

Asia Pacific Journal of Marketing and Logistics (2019) 31 (3): 714–727.

https://doi.org/10.1108/APJML-08-2017-0176

Published: 26 March 2019

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How should social media influencers tell compelling stories through video blogs? A study of storytelling features on live comments

How to promote consumers’ imaginative use in online shopping platforms: the matching effect of character cues and product types

Understanding local consumers' reactions to perceived unfair product recalls of foreign brands: a relative deprivation perspective

Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context: a perspective of channel complementarity theory

Extrinsic cues, perceived quality, and purchase intention for private labels: Evidence from the Chinese market

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