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Journal Articles

Understanding local consumers' reactions to perceived unfair product recalls of foreign brands: a relative deprivation perspective

Junyun Liao, Siying He, Yanghong Hu, Jiawen Chen, Xuebing Dong

Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2216–2234.

https://doi.org/10.1108/APJML-03-2022-0199

Published: 17 January 2023

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Journal Articles

Motivation for users' knowledge-sharing behavior in virtual brand communities: a psychological ownership perspective

Ying Jiang, Junyun Liao, Jiawen Chen, Yanghong Hu, Peng Du

Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2165–2183.

https://doi.org/10.1108/APJML-06-2021-0436

Published: 01 December 2021

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