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Keywords: Consumer well-being
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 13 January 2026
...Chunlin Yuan; Mengyao Li; Shuman Wang; Juran Kim; Kyung Hoon Kim Purpose Ritualized experiences exist in many aspects of life and influence consumer attitudes and behaviors. This paper aims to develop a comprehensive research model to explore how ritualized experience affects consumer well-being...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2766–2784.
Published: 25 April 2024
..., time-lagged research design, 246 valid samples were obtained. This study tested and validated the proposed framework using hierarchical regression analysis and a moderated mediation procedure. Findings First, CESs have a significant positive impact on CL. Second, consumer well-being (CWB) partially...
