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Keywords: Consumption values
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (9): 2054–2067.
Published: 19 September 2022
... be generalised. The authors examined three dimensions of consumption values. Future research should consider additional markets, values, and influencing factors. Practical implications Luxury companies should understand Chinese consumers' diverse values and develop sustainable products that meet consumers...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (1): 330–349.
Published: 11 December 2019
... implications Effective trading stamp campaigns can be implemented by the careful design of premiums to emphasize their functional and emotional values and by emphasizing enjoyment and social values of the campaign. Originality/value This study aims to pioneer the application of the consumption value model...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 370–392.
Published: 10 April 2017
... the brand’s image and lifestyle through the pop-up shop design. Consumption values Consumer behaviour Cultural values International consumer behaviour Consumer experience management Today’s consumer wants value enhancing, memorable marketing experiences that “dazzle their senses, touch...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 841–861.
Published: 14 November 2016
... 28 09 2015 16 12 2015 25 02 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Consumption values Consumer decision making Consumer perception Decisions regarding what we choose to purchase can be influenced...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (4): 580–593.
Published: 12 September 2016
..., and consumption values contributing uniquely to understanding Chinese consumers in the context of drastic economic and social changes. Design/methodology/approach Survey method was used to test the proposed model and answer the research questions. The data were collected in Shanghai, the largest city...
Journal Articles

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