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Journal Articles

Exploration of patriotic brand image: its antecedents and impacts on purchase intentions

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Yufan Li, Weichen Teng, Tien-Tien Liao, Tom M.Y. Lin
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1455–1481.
https://doi.org/10.1108/APJML-11-2019-0660
Published: 18 November 2020
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Journal Articles

How can trading stamp promotions entice customers?

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Weichen Teng
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (1): 330–349.
https://doi.org/10.1108/APJML-09-2018-0385
Published: 11 December 2019
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