Skip to Main Content
Tom M.Y. Lin
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Defend what you love and what is fair: defensive word-of-mouth toward a brand

Available to Purchase
Yueh-Hysuan Lai, Mei-Tzu Huang, Tom M.Y. Lin
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 2090–2104.
https://doi.org/10.1108/APJML-07-2024-0953
Published: 03 December 2024
View article titled, Defend what you love and what is fair: defensive word-of-mouth toward a brand
Open the PDF for Defend what you love and what is fair: defensive word-of-mouth toward a brand in another window
Add to Citation Manager for Defend what you love and what is fair: defensive word-of-mouth toward a brand
Journal Articles

Exploration of patriotic brand image: its antecedents and impacts on purchase intentions

Available to Purchase
Yufan Li, Weichen Teng, Tien-Tien Liao, Tom M.Y. Lin
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1455–1481.
https://doi.org/10.1108/APJML-11-2019-0660
Published: 18 November 2020
View article titled, Exploration of patriotic brand image: its antecedents and impacts on purchase intentions
Open the PDF for Exploration of patriotic brand image: its antecedents and impacts on purchase intentions in another window
Add to Citation Manager for Exploration of patriotic brand image: its antecedents and impacts on purchase intentions
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal