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Keywords: Content diversification and localisation
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Journal Articles
Can an OTT platform develop brand advocates via customer engagement? An integration of platform and message-based factors
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1447–1464.
Published: 31 October 2024
... processing theory Superior streaming infrastructure Multilayer analytics Secure monetisation Content diversification and localisation RQ1. What effect do platform-based factors like SM, easy navigation (CN) and SSI have on CE with OTT platforms? RQ2. What effect do...
