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Richa Misra
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Journal Articles
Can an OTT platform develop brand advocates via customer engagement? An integration of platform and message-based factors
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1447–1464.
Published: 31 October 2024
Journal Articles
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 249–265.
Published: 02 February 2022
Journal Articles
Factors influencing smartphone based online shopping: an empirical study of young Women shoppers
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (5): 1060–1077.
Published: 16 September 2021
