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Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market

Mahima Shukla, Richa Misra, Deepak Singh

Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 249–265.

https://doi.org/10.1108/APJML-10-2021-0718

Published: 02 February 2022

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