...Mengting Chen; Anurag Agarwal; Kwangtae Park Purpose This study examines how the dual forces of personal data utilization and data protection influence users’ continuance intentions in digital services. Design/methodology/approach Drawing on technology threat avoidance theory, the moderated...

... role of goal-congruent outcomes to better identify the factors influencing users' subscription continuance intentions. Design/methodology/approach A survey was conducted with users who have subscribed to ChatGPT Plus for over three months. The dataset comprises 333 valid responses from an online...

... social presence and empathy, which in turn influence continuance intention. The moderating roles of privacy concerns and the need for human interaction (NFHI) are also examined. Design/methodology/approach Data were collected from 461 respondents through an online survey on the Amazon Mechanical Turk...

... two dimensions of affective engagement (i.e. dedication and enthusiasm), which, in turn, led to esports continuance intention. Originality/value This study demonstrates the power of the U&G theory in identifying different gratifications associated with esports. Furthermore, by using a mixed...

...Neeru Sharma; Meena Sharma; Tejinderpal Singh Purpose The study investigates whether the customer experience, satisfaction and continuance intention interrelationships in mobile banking services vary across Generation (Gen) Y and Gen Z consumers. Design/methodology/approach The data were...

...Patria Laksamana; Suharyanto Suharyanto; Yohanes Ferry Cahaya Purpose To investigate consumer continuance intention in mobile payment in the financial technology (fintech) industry. Design/methodology/approach This empirical study used an online survey with 673 responses from consumers...

...Xuan Cu Le Purpose Zalo is a Vietnam social media platform attracting over 100 m users worldwide. The work aims to ascertain how to boost users' satisfaction, habit and continuance intention toward Zalo based on the expectation confirmation theory (ECT) and its extension through the impacts...

...Abu Amar Fauzi; Margaret L. Sheng Purpose This research aims to examine the relationship of personal innovativeness, perceived value (consisting of perceived utilitarian and hedonic value) and continuance intention in the context of ride-hailing apps and to investigate consumer behaviour...

... personalization, perceived usefulness of rating system and service personal values. The outcome is the continuance intention toward ODRS. This study also aims to uncover the mediating role of trust and the moderating role of technology readiness. Design/methodology/approach The ODRS considered...

... why experienced users in mobile social apps (e.g. WeChat) are likely to continue using the app. Design/methodology/approach This study proposed a conceptual model to identify key determinants of continuance intention of WeChat users and highlight the effects of individual experience. Data were...