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Keywords: Cooperative endeavours
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Journal Articles
Unpacking service failures in artificial intelligence: future research directions
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (2): 349–364.
Published: 24 July 2024
..., and cooperative endeavours. Originality/value This research study makes a valuable contribution to understanding and reducing service defects in AI by providing insights that can inform future investigations and practical implementations. Six key future research directions are derived from the thematic...
Includes: Supplementary data
