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Keywords: Counterfeit
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (1): 23–36.
Published: 11 January 2016
...Weisheng Chiu; Ho Keat Leng Purpose – The purpose of this paper is to compare the purchase intention of counterfeit sporting goods between Singaporean and Taiwanese students using the Theory of Planned Behavior. Design/methodology/approach – A quantitative approach was taken, collecting...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (1): 4–20.
Published: 07 January 2014
...Felix Tang; Vane-Ing Tian; Judy Zaichkowsky Purpose – The purpose of this paper is to create a framework for broadly understanding categories and motivations behind purchasing different counterfeit products. Design/methodology/approach – Focus groups provided qualitative data from 509...
