Keywords: Cross platforms competition
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–22.
Published: 01 September 2026
... are more likely to enter third-party platforms when the potential market for their private label brand is substantial and cross-platform competition for private label brands is intense. Moreover, extending the sale of private label brand products to third-party platforms can mitigate the double...
Includes: Supplementary data

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