...Tony Yan; Michael R. Hyman Purpose Studies on cross-culture marketing often focus on either localization or globalization strategies. Based on data from pre-communist China (1912–1949), product hybridization – defined as a process or strategy that generates symbols, designs, behaviors and cultural...

... in consumer decision making. By evaluating the dynamic experience between customers and products, companies can elicit useful information that helps them to improve their products and marketing strategies. Cross-cultural marketing Emotion Multisensory Consumer dynamic experience Tea market...

... communications vary by the firms’ country-of-origins? RQ3. Do the focal issues addressed in CSR communications vary by the firms’ country-of-origins? © Emerald Group Publishing Limited 2016 Communications Cross-cultural marketing Apparel Corporate social responsibility Institutional...

... from Himself and bounty. And Allah is Bountiful, All- Knowing (Kuran 2:26). © Emerald Group Publishing Limited 2014 Advertising Cross-cultural marketing Environmental management Consumer ethics Customer satisfaction Contentious packaging Immodest packaging Islamic marketing Halal...

... extend to the very definition of an internationalizing SME with significant implications for export researchers. International marketing Firm performance Strategic marketing Cross-cultural marketing Export marketing SME marketing Research on export performance has expanded exponentially...

...@smu.ca © Emerald Group Publishing Limited 2011 Consumer behaviour Cross‐cultural marketing Cultural values Canada China Materialism The prevalence and nature of a belief system that focuses on the relationship of people to their possessions should be of interest to various groups...