...Tony Yan; Michael R. Hyman Purpose Studies on cross-culture marketing often focus on either localization or globalization strategies. Based on data from pre-communist China (1912–1949), product hybridization – defined as a process or strategy that generates symbols, designs, behaviors and cultural...

.... All the participants were rewarded with 30 RMB. Jianfeng Wu can be contacted at: jianfw@126.com 16 07 2017 28 12 2017 16 04 2018 17 05 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Cross-cultural marketing...

..., CSR communications have been studied as a useful proxy of companies’ actual CSR practices as well as their core PR strategies (Tang and Li, 2009). © Emerald Group Publishing Limited 2016 Communications Cross-cultural marketing Apparel Corporate social responsibility Institutional...

...-cultural marketing Environmental management Consumer ethics Customer satisfaction Contentious packaging Immodest packaging Islamic marketing Halal markets Advertisements and promotions to Muslims Nowadays, especially with the emergence of online shopping and the spread of self-service giant...

... because they have a predisposition to employ aggressive market-oriented approaches to business: H1e. Age has a negative effect on performance. International marketing Firm performance Strategic marketing Cross-cultural marketing Export marketing SME marketing Research...

... differences in materialism and goes on to find that the cultural differences between Canada and China have changed since the original Hofstede data were collected. Harold Ogden can be contacted at: harold.ogden@smu.ca © Emerald Group Publishing Limited 2011 Consumer behaviour Cross‐cultural...