... labels (present vs. absent) and icon styles (text-based vs. graphic-based) affect users' perceived semantic fit and download intention, and examines the moderating roles of cultural differences and app type. Design/methodology/approach Three between-subjects experiments (N = 291, 389, 836...

... for cultural differences in how consumers interpret and react to data breaches. Through a pilot study using real-world Google search data and three controlled experiments, we provide converging evidence for our hypotheses. We demonstrate that collectivists exhibit lower brand avoidance intentions than...

... of TAM and three sub-factors of self-image congruence positively affected customer attitude toward face recognition (FR) payment. Customer attitude also significantly influenced behavioral intentions toward FR payment. Lastly, the cultural differences between the Korean and American consumers played...