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Keywords: Customer engagement behavior
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1139–1158.
Published: 08 October 2020
...Ding Hooi Ting; Amir Zaib Abbasi; Sohel Ahmed Purpose This study aims at identifying and examining the mediating role of customer engagement behavior and social interactivity onbrand loyalty. Design/methodology/approach A correlational study design was adopted in this study to collect data...
