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Keywords: Delivery timeliness
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Journal Articles
Research on e-commerce platform’s instant retail strategy considering delivery timeliness under consumer channel preferences
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 3868–3887.
Published: 15 May 2025
... and consumer preferences, ensuring mutual benefits for all stakeholders. Design/methodology/approach This research investigates strategies for integrating an instant channel into a platform retail system that includes online and offline channels. It quantifies consumer sensitivity to delivery timeliness...
Includes: Supplementary data
