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Journal Articles
The impact of customer orientation on the quantity and quality of user-generated content: A multi-country case study of mobile applications
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Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 516–540.
Published: 28 February 2019
... and the frequency of uploading content. The findings of this study suggest that companies should maintain relationships with highly customer-oriented users to manage content quality. Social media User-generated content Customer orientation Digital User innovation Mobile marketing Bosul Yoo can...
