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Keywords: Digital stickers
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Journal Articles
The role of characters featured on digital stickers in forming usage intention: internet-only banks in Korea
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (8): 1743–1757.
Published: 22 January 2021
...Jong Ho Lee; Jaehyeon Jun; Junsung Park; Joon Woo Yoo; Heejun Park Purpose Digital stickers are being used frequently due to a rapid increase in the usage of mobile messenger services. Moreover, characters featured on digital stickers are being used as spokes-characters for brand marketing...
