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Keywords: Disconfirmation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2005) 17 (1): 70–88.
Published: 01 March 2005
... that differ in degrees of Americans’ cultural adaptation: none, moderate, high using English, and high using the native (i.e., Indonesian) language. The results show that there is no difference among the four adaptation levels on disconfirmation of the adaptor’s stereo types. The high adaptation using English...

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