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Keywords: Diseases
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Journal Articles
The effect of message appeals and unrealistic optimism on purchase intentions: The case of heart‐disease prevention pills
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Asia Pacific Journal of Marketing and Logistics (2010) 22 (3): 372–396.
Published: 06 July 2010
... was found for seven out of ten negative events, i.e. developing hypertension, developing cancer, getting a heart attack, developing a drinking problem, getting divorced, contracting a venereal disease, and being mugged (Perloff and Fetzer, 1986). Other studies also found that participants exhibited...
