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Keywords: Dual purchase consequences
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 480–498.
Published: 25 February 2019
...Angelina Nhat Hanh Le; Mai Dong Tran; Dong Phong Nguyen; Julian Ming Sung Cheng Purpose The purpose of this paper is to study the roles of dual personal values (individualistic and collectivistic) and consumer attitudes toward dual purchase consequences (individual and environmental...
