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Keywords: Early-bird price
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (3): 769–792.
Published: 18 July 2019
... calculated by analyzing a perfect Bayesian equilibrium, and then tests Corollary 1 by empirical analysis. Findings Contrary to the findings of other studies, the results show that an early-bird pricing strategy is likely better than a versioning pricing strategy for earning greater revenue...
