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Keywords: Emerging and developed markets
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2748–2764.
Published: 22 May 2023
... reputation, using market level of development as a moderating factor. Design/methodology/approach Mexico and Spain were selected as the emerging and developed markets; a cross-cultural study with 1173 consumers (521 from Mexico and 652 from Spain) was undertaken. In each country, participants evaluated...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 322–342.
Published: 02 October 2019
... July 1, 2015). Morgeson , F.V. III , Sharma , P.N. and Hult , G.T.M. (2015), “ Cross-national differences in consumer satisfaction: mobile services in emerging and developed markets ”, Journal of International Marketing , Vol. 23 No. 2 , pp. 1 - 24 . Mossholder , K.W...
