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Keywords: Emotion-driven consumption
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 15 June 2026
...Ruomian Zhao; Hu Meng Purpose This study integrates emotion-driven consumption with dual-process theory to examine how emotional (System 1) and rational (System 2) pathways influence purchase intentions for sustainable clothing, and how textile waste type (pre-consumer vs. post-consumer) moderates...
