Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-4 of 4
Keywords: Emotions
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
What motivates users to keep WhatsApp statuses: a scale development study
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1409–1428.
Published: 26 December 2023
... and negative emotions of users. Originality/value This research is a pioneering effort in developing and validating a scale on WhatsApp status motivation construct. Key managerial and scholarly implications of the findings arising from this research are also discussed. Prasanta Kr Chopdar...
Journal Articles
Mobile shopping platform characteristics as consumer behavior determinants
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1565–1587.
Published: 11 December 2019
...Yang Liu; Qi Li; Tudor Edu; Laszlo Jozsa; Iliuta Costel Negricea Purpose The purpose of this paper is to appraise the impact of mobile shopping platform characteristics on consumer’s emotions, the relationship between emotions and their impact on impulsive buying. Design/methodology/approach...
Journal Articles
The impact of customer equity drivers on loyalty intentions among Chinese banking customers: The moderating role of emotions
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 980–1002.
Published: 26 March 2019
... has mainly centralized around western societies. To make it even more interesting is the fact that the significance of customer emotions has been ignored by the previous studies. Therefore, the purpose of this paper to explore the impacts of CED on loyalty intentions along with exploring...
Journal Articles
The moderating impact of emotions on customer equity drivers and loyalty intentions: Evidence of within sector differences
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 239–264.
Published: 10 April 2017
...Zohaib Razzaq; Salman Yousaf; Zhao Hong Purpose The purpose of this paper is to investigate the significant contribution of emotions along with other conventional loyalty drivers on the loyalty intentions. Design/methodology/approach The influence of three conventional loyalty drivers, i.e...
