... Environmental knowledge level Green fashion Greenwashing Perceived environmental premium Empirical research Natural Science Foundation of Sichuan Province 2025NSFSC1983 http://dx.doi.org/10.13039/501100018542 Fundamental Research Funds for the Central Universities YJ202251 http...

... Licensed re-use rights only AI collaboration Fashion consumption intention Perceived affordance AI literacy Empirical research The rapid development of artificial intelligence (AI) technology is profoundly changing the design, production, and consumption of the fashion industry (Shin...

.... Moreover, several management implications applicable to the fashion industry have also been proposed based on the conclusion. Sharing willingness Sustainable fashion Commitment Empirical research Consumer behavior Consumers and stakeholders are highly concerned about a brand's environment...

..., in this study, the 366 effective samples were tested using SPSS and AMOS, including testing for validity, reliability and factor loading. Green fashion Expected moral benefit Perceived value Greenwashing Environmental knowledge level Empirical research With the rise of the green economy...

... Limited Licensed re-use rights only Brand engagement Online community Citizenship behaviour Empirical research Lurker Poster Since the birth of telematics and network communication, increasingly more consumers are relying on online channels to share their interests (Chou et...