... articles on well-known Chinese brands. Brand crises, social disapproval, and moderating variables were measured using a systematic coding approach. In the empirical study, the authors combined the coded variables with variables derived from other secondary data. They then conducted panel data regression...

... Licensed re-use rights only Social media influencer Sportswear fashion marketing Dual-process theory Consumer behavior Empirical study Natural Science Foundation of Sichuan Province 2025NSFSC1983 http://dx.doi.org/10.13039/501100018542 Fundamental Research Funds for the Central...

... behaviour Cultural identity Self-regulation mechanism Empirical study As one of the emerging economic growth points in the fashion industry, products and services of Neo-Chinese fashion have rich commercial development potential and scientific value (Liu et al., 2023). Just...