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Keywords: Ethical concern
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Journal Articles
Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market
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Asia Pacific Journal of Marketing and Logistics (2017) 29 (4): 837–853.
Published: 11 September 2017
... of their religiosity, ethical concern, and perception of lawfulness on their attitude towards buying counterfeit products. Additionally, this study examines the mediating role of consumer attitude to purchase counterfeit product between ethical aspects and behavioural intention, which is comparatively new...
