... and Process 213. Findings The results show that the relative vertical positions of cultural symbols significantly impact consumer attitudes toward culture mixing, and demonstrate that perceived cultural threat enhances ethnocentric tendencies. The data also indicate that individuals only express...

...Reza Fazli-Salehi; Ivonne M. Torres; Rozbeh Madadi; Miguel Ángel Zúñiga Purpose The purpose of this study is to examine the effect of country affinity, ethnocentrism and product quality judgment on self-brand connection regarding both domestic and foreign brands. Design/methodology/approach...

... (consumer ethnocentrism and animosity) have inconsistent effects across the markets. Second, the study demonstrates that avoidance attitude fully mediates the relationship between antecedences and intentions to avoid foreign brands. Practical implications The finding that undesired self-congruence...

...Nizar Souiden; Riadh Ladhari; Liu Chang Purpose The purpose of this paper is to examine ethnocentrism and animosity in a special context of two societies that share cultural, historical, ethnic and geographical characteristics. In particular, it first investigates the relationships between Chinese...

...Shih-Tung Shu; Stephen Strombeck Purpose Prior research has clearly shown that ethnocentric consumers favor local brands. However, consumers also strongly favor local and global brands which reinforce their desired self-images. The purpose of this paper is to examine how self-image congruence (SIC...

...Madhurima Deb; Gautam Sinha Purpose – The purpose of this paper is to investigate the impact of culture on religiosity, cosmopolitanism, and ethnocentrism on attitudes towards foreign products, among two religious classes in India. Design/methodology/approach – Quantitative data analysis...

...Rene Dentiste Mueller; George Xun Wang; Guoli Liu; Charles Chi Cui Purpose – Marketing research has focussed more on in-group favoritism and out-group derogation (i.e. ethnocentrism) than out-group favoritism and in-group derogation (i.e. xenocentrism). The purpose of this paper is to explore...

...Hamin Hamin; Chris Baumann; Rosalie L. Tung Purpose – The purpose of this paper is to examine the role of ethnocentrism in attenuating the negative country of origin effect and latecomer brands. The literature has established the importance of the “country of origin” effect, and this study...

...Xiao Tong; Chunxiao Li Purpose – This study aims to investigate the effect of brand personality and consumer ethnocentrism on perceived quality and purchase intentions in China's sportswear market. Design/methodology/approach – In order to examine and compare the effect of brand personality...

...T.C. Melewar; Sharifah Alwi; Kai‐Uwe Seidenfuss; Yunus Kathawala; Keith Dinnie Purpose The purpose of this paper is to report an application of the CETSCALE measuring consumer ethnocentrism for high‐value consumer goods in the emerging markets of the Association of Southeast Asian Nations (ASEAN...

... theoretical differences between Likert‐based and Thurstone approaches to attitude measurement. The paper illustrates a Thurstone scale development process. Findings The new scale possesses nomological validity; it correctly predicts how consumer ethnocentrism relates to product quality evaluations...

...Chui Yim Wong; Michael J. Polonsky; Romana Garma Purpose The purpose of this paper is to examine the effect of country of origin (COO) sub‐components (i.e. design, assembly and parts), as well as the extent to which consumer ethnocentrism tendencies interact with these COO sub‐components for young...

...Hamin; Greg Elliott Purpose This paper seeks to examine the concept of “consumer ethnocentrism” (CE) and its impact on product evaluation and preferences among Indonesian consumers. Design/methodology/approach The survey involved interviewing a representative sample of Indonesian consumers who...