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Keywords: Expected moral benefit
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Journal Articles
Environmental knowledge level and consumer behavior regarding green fashion: a moderated mediation model
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 977–992.
Published: 01 November 2023
... of green consumption. The mediating effects of perceived greenwashing (PG), perceived value (PV) and expected moral benefit (EMB) and the moderating effect of green clothing type (GCT) were examined. Design/methodology/approach The data for this study were collected from 366 valid samples through...
