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Keywords: Exploratory factor analysis
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Journal Articles
An impetus for the research paradigm of corporate citizenship and customer loyalty: imprints from scale construction
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 581–598.
Published: 07 September 2023
..., a literature review is organized at the onset and then statements are created, improved and confirmed. In total, 384 customer-filled forms have been analyzed in parts, initially with exploratory factor analysis (EFA) and thereafter with confirmatory factor analysis (CFA). Findings EFA outcomes obtain 26...
Journal Articles
A multiple-item scale for measuring “sustainable consumption behaviour” construct: Development and psychometric evaluation
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 791–816.
Published: 13 March 2019
.... First half was utilised for exploratory factor analysis (EFA) and the second half of the data were utilised to run confirmatory factor analysis (CFA). The initial pool of item was tested using EFA via SPSS version 23. The CFA was conducted using SmartPLS-3.2.7 to confirm the dimensionality...
